Franck Muller Boutique - When we embark on the exciting and transformative journey of rebranding and meticulously crafting the cohesive brand concept of “The House of Franck Muller,” our primary objective is to truly encapsulate the profound essence of luxury, sophistication, and exceptional craftsmanship that the brand represents with unwavering pride and dedication. This comprehensive and multifaceted process is not merely centered around design; rather, it involves an in-depth understanding of the rich heritage and foundational values that uniquely define the Franck Muller name within the prestigious and esteemed world of horology. Our extensive major project was initiated in the vibrant and bustling city of Hong Kong, where we embarked on a remarkable journey that spanned over ten significant years. This long-term and dedicated endeavor afforded us the invaluable opportunity to successfully launch “The House of FM” in a number of dynamic and lively cities such as Shanghai, Beijing, Macau, Singapore, Melbourne, and Taipei, among others, significantly enhancing the overall user experience for our discerning clients and their esteemed customers alike.
